14 Best WordPress SEO Plugins and Tools That You Should Use

20 Best WordPress SEO Plugins and Tools That You Should Use

We will share the best WordPress SEO plugins and tools that you should use. Some of these tools offer similar functionalities, so we will also highlight which ones are the best for specific use-cases.

Things You Must Know About WordPress SEO Plugins & Tools

When reading SEO WordPress tips or searching for “best free WordPress SEO plugins”, you will come across articles that feature several dozen tools.

This can be quite overwhelming for beginners and non-techy users.

The truth is that you don’t need dozens of top SEO tools to get higher search engine result rankings.

While most blog posts (including ours) will share the top most popular SEO plugins, it is extremely important for you to understand the use-cases of each tool.

For example, you never want to use more than one WordPress SEO plugin on your website. We will mention All in One SEO (formerly All in One SEO Pack), Yoast SEO, SEOPress, and Rank Math. You need to pick only one to avoid plugin conflict.

We’ll mention SEMRush, Ahrefs, and few other powerful tools, but you don’t need them all when you’re first starting out since they have a similar feature set. We will share what tools we use in our business, and which features are the best among each tool.

With that said, let’s take a look at our expert pick of the best WordPress SEO plugins and tools.

1. All in One SEO for WordPress (AIOSEO)

All In One SEO - AIOSEO

All in One SEO for WordPress (AIOSEO) is the best WordPress SEO plugin on the market. Used by over 3+ million users, it is the most comprehensive SEO toolkit that helps you improve search rankings without learning any complicated SEO jargon.

The free version of AIOSEO has all the essential features, but the pro version gives you everything you need to outrank your competitors.

It comes with the easiest setup wizard that automatically helps you choose the best SEO settings for your business. AIOSEO shows you TruSEO on-page analysis with an actionable checklist to optimize your posts and pages.

The on-page SEO checklist includes a smart meta tag generator where you can use dynamic values (current year, month, day, custom fields, author info, and much more) in your SEO title and meta descriptions. This means you don’t need to update a post just to change SEO titles.

All in One SEO (AIOSEO) dynamic meta title and description

AIOSEO also comes with Rich snippet schema markup, smart XML sitemaps (with advanced controls), SEO health check, and other useful features to grow your search engine visibility.

There is a built-in social media integration to add Open Graph metadata as well. This means you can choose which image or thumbnail you want to show when your pages are shared on social media websites like Facebook, Twitter, Pinterest, etc.

All in One SEO for WordPress (AIOSEO) social media profiles

AIOSEO also comes with built-in WooCommerce SEO tools for eCommerce sites. This includes features like dynamic optimizations, individual product page optimizations, product image SEO, and other handy features to bring more organic traffic to your online store.

For more SEO savvy users, it includes full control of RSS feeds, Robots.txt editor, local SEO, breadcrumbs, Google News sitemaps, video SEO, advanced redirect manager, 404 tracking, IndexNow integration, and more.

For business owners, it comes with SEO user roles, so you can manage access to important SEO features without handing over control of your website.

Update: Recently AIOSEO added a Link Assistant which is a game-changer for internal linking. It helps identify link opportunities, gives you linking suggestions in real-time, and you can bulk-add internal links with just a few clicks.

Overall, All in One SEO (AIOSEO) is the most beginner-friendly and comprehensive WordPress SEO plugin on the market. It’s easy to configure and eliminates the need to install multiple plugins to do things on your WordPress site. It works perfectly for all types of businesses, eCommerce, blogs, news, and other websites.

AIOSEO can also automatically generate and submit sitemaps to Google, Bing, Yahoo, and other popular search engines, maximizing your presence on the web. Other important features include schema, knowledge graph, AMP, local SEO, and more.

Ideal for: This is a time and money-saver for local and small business owners who rely on online searches for sales and revenue.

2. HubSpot

Without good data, it’s hard to build a quality SEO strategy. That’s where HubSpot’s free WordPress Plugin can help. HubSpot provides built-in analytics about all of your marketing performance in easy-to-read dashboards.

Monitor the quantity and quality of your traffic on a page-by-page basis, or zoom out to get an overview of your entire site. With the plugin, you can start discovering where to focus your attention — all without leaving WordPress.

An added bonus? The plugin comes with live chat, email marketing, forms, and more to help you grow your business.

Ideal for: Small and scaling businesses benefit from this plugin because it’s free and it works seamlessly with HubSpot’s suite of products including its CRM.

 

3. Yoast SEO

Yoast SEO plugin is one of the most widely used SEO plugins for WordPress. It’s a free plugin that offers nearly every feature you’ll need to optimize your website. SERP previews, XML sitemap creation, meta description rating, and more are all included.

The on-page SEO insights feature is one of the key highlights: It will tell you how to best incorporate your target keyword, whether you’ve used the keyword enough times (or too many times) on the page, and how to best optimize your title, meta description, and URL for the keyword. It’s meant to be a guide for managing each element based on SEO best practices.

Ideal for: If you have a team of writers who work in-house, they’ll love that this plugin prioritizes the reader experience and provides actionable tips for optimizing content. With Yoast, they can delight readers and search engines without having to memorize every SEO best practice.

4. MonsterInsights

There’s no SEO without tracking analytics and performance, and that’s what MonsterInsights helps you do. With its WordPress plugin, it brings Google Analytics right to your WordPress dashboard and provides you with actionable insights on how to improve.

You won’t have to use any code to install your Google Analytics tracking script, you’ll be able to see exactly how people find and use your website, and it has a content report that shows which pages on your site are visited the most. If you think Google Analytics is too complicated, MonsterInsights provides a simplified and streamlined way to look at your data without ever logging into the Google Analytics platform.

Ideal for: Marketers and other stakeholders who want to optimize their site for conversions. If you’re looking for a “trail” to see how people are finding your website and why, this tool can help you enhance that experience for the visitor.

5. Rank Math

Rank Math helps you optimize your site as you write content, providing real-time insights about your posts without you having to leave the WordPress interface. You’ll also be able to optimize titles and meta descriptions with a snippet preview, reducing the likelihood of SERP display errors in Google. The best part is that this plugin has been optimized for speed — it’s fast so that your site’s speed doesn’t impact your SEO efforts. It also offers additional SEO features such as redirections, 404 monitoring, and SEO for WooCommerce sites.

Ideal for: Working on content, SEO, and managing the health of your website as a one-person team? RankMath keeps all the pertinent data you need for these tasks at your fingertips using the advanced SEO analytics module.

6. Premium SEO Pack

What makes the Premium SEO Pack unique is its advanced features that handle SEO elements that other plugins don’t. While it has some of the foundational features available such as sitemap generation and Google Analytics monitoring, it also includes unique features for monitoring page speed, rich snippets, 404 checking, and link building. It also provides you with insights about your internal linking structure.

Ideal for: Creatives who host their portfolios on the web are usually finding themselves in a constant tradeoff between the appearance and performance of their websites. With notifications about how SEO-friendly the images are and minifying CSS and javascript for speed, Premium SEO Pack makes both a priority.

Image Source

7. WP Meta SEO

Working through a website redesign? Don’t forget to optimize those new pages for the search engine. WP Meta SEO offers a meta information bulk editor, making it easy to perform optimization across the site at once (without having to go in and out of each individual page), saving you an incredible amount of time.

It also integrates with Google Search Console to power its keyword suggestion features so that you can use accurate data directly from Google to make informed decisions about your keyword strategy. There are also additional SEO features built in such as a redirections manager and a sitemap generator.

Ideal for: The jack-of-all-trades entrepreneur or marketer who handles website, SEO, and content. The bulk editor feature can help speed up your workflow so you can spend more time crafting content to reach your audience.

8. W3 Total Cache

Site speed is so important because the goal of every search engine is to retrieve sites that satisfy the searcher’s query while providing a delightful user experience. W3 Total Cache improves site speed through caching, minifying, and CDN integrations which make it easier to manage all the benefits in one place on your website.

Ideal for: Website owners who manage lots of content on their site like gifs, videos, and images can benefit from this type of plugin because it directly impacts a major aspect of SEO ranking — site speed.

9. Rankie

Your SEO strategy is only as good as its data. Rankie provides you more data with which to make the smartest SEO decisions for your site. By helping you track your rankings and create powerful reports, Rankie offers the insights you need to make modifications to your pages without needing to open up a new tab for Google Analytics, and WordPress, and a random excel spreadsheet you use to track every keyword you plan to target.

With this plugin, you can track your target keywords to monitor your ongoing performance as well as add new keywords that visitors are using to discover your content.

Ideal for: The SEO or marketing data analyst that wants to understand how their site is performing in the SERP and in the eyes of the reader.

10. SEO 2021 by SQUIRRLY

Using machine learning algorithms that have analyzed over 600,000 sites over 7 years, Squirrly audits websites based on internal architecture, keyword utilization, backlinks, web authority, and more.

Its artificial intelligence enables it to identify the gaps that are keeping your site from ranking as well as you’d like so that you can focus on the activities that will give you the fastest results. The idea is to achieve big breakthroughs from fewer activities, saving you time and money.

Ideal for: Professionals looking for a tool that can assist you in an SEO audit for your website. If you’re taking over an existing site that needs a new SEO strategy, SEO by SQUIRRLY could be the right tool to get you started.

11. Redirection

Riddle me this: You delete a page because you no longer need it. However, Google ranked that page pretty highly on page one for a high volume keyword. You have a lot of backlinks pointing to the page that you don’t want to lose. How do you delete your page without losing traffic?

You’d implement a 301 redirect that tells Google to look at another page instead.

These 301 redirects are an important element of SEO strategy, and you can accomplish this without a lot of effort. Simply specify the new URL the page should link to and you’re done.

(As an added bonus, Redirect helps you stay on top of 404 errors, too.)

Ideal for: A marketing or dev team starting a website redesign.

12. Schema Pro

schema pro

Schema Pro allows you to add rich snippets to your website which makes it stand out in search results.

Rich Snippets allow you to make your website stand out in search results by showing star ratings below a review, prices below a product, image or video next to the description, and so on.

Top WordPress SEO plugins, like All in One SEO (AIOSEO) already add structured rich snippets data to your website. However, if you need more schema types or want to extend the functionality of your existing WordPress SEO plugin then Schema Pro is the way to go.

Schema Pro also allows you to use it alongside your existing WordPress SEO plugin by mapping the plugin data to Schema Pro fields.

Schema – All In One Schema Rich Snippets

A rich snippet is a Google feature that displays search results in an attractive way that could even boost your click-through rate. They are often interactive and can display photos, star ratings, price, author, and more. Therefore, earning placement in a rich snippet helps you break through the competition and win more traffic.

The All In One Schema Rich Snippets plugin helps you compete for more of these snippets by implementing schema coding such as Review, Events, Recipes, Article, Products, and Services. The best part is that you don’t have to be a web developer to use it.

Ideal for: Small businesses, blogs, and review sites looking to establish a greater presence on SERPs.

 

13. Ahrefs

After years of being a go-to SEO toolkit for keyword research and other SEO data for campaigns, Ahrefs developed a WordPress plugin to provide more actionable insights directly to your dashboard.

Some of its more unique features include backlink analysis powered by its backlink index (the largest backlink index online), SEO analysis based on data from your Google Analytics, and a content audit tool to provide real-time recommendations as you produce content.

Ideal for: PR professionals and social media managers can benefit from this type of data just as much as SEOs and content writers can, so don’t forget to share access with those teams. Understanding your backlink profile can reveal partnership opportunities and guest collaborators that could help grow traffic to your website.

14. SEMrush Writing Assistant

In a highly competitive market, your competitor’s SEO trends are worth their weight in gold. The SEMrush Writing Assistant plugin for WordPress doesn’t just help you write better, but it also gives you clues about what your competitors are ranking for and why.

SEMrush is another keyword research platform, and they’ve made their highly popular Writing Assistant available in the form of a WordPress plugin. The Writing Assistant checks your content as you type and provides recommendations based on your keywords and competitors. This allows you to better produce content that is competitive with what’s already out there and ranking.

Ideal for: Marketers and other content creators who are familiar with SEO best practices, but not experts.

15. SEOPress

SEOPress is Ideal for: business owners who want to redesign their website for a better user experience and need to optimize in bulk.

If you’re worried about bloating your site with too many plugins, SEOPress provides an all-in-one package for your SEO needs, including breadcrumbs, redirections, schemas, and sitemaps. You’ll be equipped to optimize titles and meta descriptions, submit your sitemap to Google’s index, and even check broken links, all from your WordPress dashboard.

Ideal for: Large websites that need stay at peak performance to handle high traffic and lots of content.

Quality SEO Starts With a WordPress Plugin

A good quality WordPress SEO plugin is a must for any WordPress site. You may find that your theme comes with SEO settings built in. However, if you undergo a redesign, an SEO plugin lets you transport your settings from one theme to another with ease.

Proving that your SEO efforts have been worth it, you need a way to measure them. HubSpot’s WordPress plugin gives you all the tools to attract, convert, and delight your visitors in one simple, lightweight plugin.

16. Google Search Console

google search console

Google Search Console is a free tool offered by Google to help website owners and webmasters monitor and maintain their site’s presence in Google search results.

It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors.

Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas.

For more details, see our comprehensive Google Search Console guide for beginners.

Tip: You can use MonsterInsights to track your keyword rankings inside WordPress admin area using Google Seach Console data. We will cover this tool later in the article below.

17. KeywordTool.io

keyword tool io

KeywordTool.io is one of the best free keyword research tools available right now. It allows you to simply generate keyword ideas by typing in a keyword. These keyword suggestions are gathered from Google’s autosuggest feature. It also shows you keyword suggestions from Bing, YouTube, Amazon, and more.

These keyword suggestions are a treasure of information. You can also get search volume, cost per click, and other data for each keyword by upgrading to their paid plan.

18. WP Rocket

WP Rocket WordPress Caching Plugin

Site speed is a major factor in search rankings. That’s why you need to monitor your website speed & performance to make sure it’s not affecting your SEO.

The easiest way to boost your website speed is by enabling caching. WP Rocket is the best WordPress caching plugin on the market, which allows you to set up caching without diving into any technical stuff.

19. SEOQuake

seoquake

SEOQuake is a useful SEO tool for website owners. It is available as a browser add-on for Google Chrome, Mozilla Firefox, Opera, and Safari web browsers.

It provides SEO related information for any website. This data includes page health, age, last updated, Alexa rank, and many other parameters. It is one of the most downloaded browser addons by SEO professionals.

Apart from that, the SEOQuake toolbar can show you all the same data search results when you type in a keyword. This information can be extremely useful if you are gauging competition for different keywords. You can even download search results in CSV format and prepare your own excel sheets of search data.

 

20. Broken Link Checker

Broken Link Checker is a free WordPress SEO plugin that checks your site content for broken links and helps you fix them. Other SEO tools like MonsterInsights also help find broken links. But, if you don’t use another tool, this standalone tool does a good job.

Bad links don’t just create a terrible impression among site visitors, they also harm your site’s SEO. Google and other search engines view broken links as a poor user experience, so they can lead to lower search rankings.

Since most websites focus on creating new content as a priority, it’s often hard to find time to review and update old posts. That’s where this plugin helps with your site housekeeping.

Broken Link Checker analyzes your entire WordPress archive of published content and notifies you about broken links and lost images. It checks validity of both internal and external links, and it can stop search engines from following bad links.

Be aware that the Broken Link Checker plugin can slow down your site when it runs, because it takes a lot of resources to audit your site links and check them all for errors.

 

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